Magic and Mayhem

Behaviorism is as American as rewarding children with apple pie. We’re a busy people, with fortunes to make and lands to conquer. We don’t have time for theories or complications: Just give us techniques that work. If firing thousands of employees succeeds in boosting the company’s stock price; if imposing a scripted, mind-numbing curriculum succeeds in raising students’ test scores; if relying on bribes and threats succeeds in making children obey, then there’s no need to ask, “But for how long does it work? And at what cost?”

–Alfie Kohn
Atrocious Advice from “Supernanny”